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Memorable Is What Your Website Should Be

March 10th, 2010

One of the easiest ways to make your website memorable is through the use of a domain name that is as close, if not identical, to the targeted keyword. Successful search engine optimization is achieved by concentrating on two areas of page ranking. Those areas are high quality backlinks and correct keyword usage. What actually maybe most difficult about mastering the art of search engine optimization is that it requires persistence and knowledge about domain keyword knowledge and keyword density.

One of the easiest ways for your website to be memorable and gain higher page ranking is to chose a domain name that is identical or as close to the targeted keyword. An example would be if your targeted keyword is “Cajun cooking,” it would seem the best selection of domain names is cajuncooking.com. However, many SEO experts note that many search engines give credit to those domain names with dashes between words. So, if cajuncooking.com has already been selected, you may want to consider the domain name of cajun-cooking.com. Just keep in mind that you want to keep your website name memorable.

You have read time and time again that keywords are the most important factors in search engine optimization. However, not only are keywords the most important factors in search engine optimization but it is equally important to know how to use the keywords. Keywords should be used at a density of 3-5% of the total article content. It is best achieved when you use the keyword at the beginning of the text, in the middle of the text, and within the last twenty-five words of the content on the page. Keywords should also be strategically placed within the design of the website. For example, keywords should be used as in the title tags, meta tags, and anchor texts. Keeping your site encoded with simple text will allow your site to receive a higher page ranking with search engines. How it works is that search engines index the internet by using crawlers that scour your site for content. The crawlers are effective and work well for indexing text that is coded in basic HTML format but cannot effectively index Flash and Javascript content. Hence, for this reason you want your site encoded with simple text for a higher page ranking, and thus, making your website memorable.

Another good way to make your website memorable is to use keywords in URL extensions since they will target search engine queries. As mentioned earlier, make sure to separate the extensions with dashes. To get more traffic into your website is through the use of incoming links. Before you begin looking for backlink opportunities from other websites, you will want to link your site internally. The more internal links you have that points to your website, the more chances you have of your homepage showing up on the various search engine queries. You will want more incoming links especially from sites that are respected in your specific area. It is also a good idea to use site map to index the internal links for greater optimization.

Learning the art of how to properly utilize keywords is gained through persistence of using high quality backlinks and correct keyword passage. One you have mastered this art, you will attain search engine optimization and your site is memorable.

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