Banner Advertising And Free Resources As Methods Of Increasing Your Traffic.
1. BANNER ADVERTISING ON SEPARATE SITES. When web designers hear about banner advertising on separate sites, they usually imagine banners on search engines, catalogs or other popular and fundamental portals of the Network. As I have a certain experience of work with this kind of banner advertising, allow me to tell something to you.
Placing of banners on a paid basis on similar sites will be expensive and unprofitable also, and in addition it also will be very risky. For 1000 displays for the general audience you will pay of the order of 20 US dollars, and for 1000 displays for the target audience, you will pay about 50 US dollars. If you find some sites which are not a success with a wide audience, but have quite stable traffic within 50 000 to 1 000 000 visitors a month, then you have a chance to receive the same 1000 displays at the price from 1 to 10 US dollars. If you place advertising on 10 – 20 of such web sites, you can count on a stable stream of the target traffic, and at much lower price.
2. ADVERTISING ON CHEAP BANNER SITES. The advertising plan, still enraptures the experts in marketing and web designers. You can come on http:// www.banneradvertising, for example,and provide yourself with the real traffic and this will be almost dirt cheap. You specify the keywords concerning your site, and specify the tariff – what sum of money you pay for each visitor who will come to your site from this banner advertising site on each concrete keyword. Usually these rates vary from 1 to 10 cents. The portal takes money for visitors who have really come to your site. If you have received 10 visitors a day and have appointed the rate in 1 cent for the given keyword, you will pay only 10 cents. The success of the given traffic plan any advertizing or marketing service still can not surpass.
The basic subtlety of the given way consists that it is necessary to develop some hundreds of the keywords that directly mentioning your site, and then to appoint low rates for the keywords and to find out, what words bring more traffic, and then to make a correction of arrangements.
3. FREE RESOURCES. The king of the traffic is free resources and free possibilities. If you want to provide your web site with good traffic streams and what the most important thing – to keep visitors on your web site, then give the free qualitative information or free services in which your market is interested. Allow other web sites to reprint your content with a link to your web site, give the free software, cgi-scripts – whatever you like, that is valuable for your existing and potential clients. To say with other words, prove to your visitors the reason on which they should come back to you.
Today the web technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. It is full of guides on how to plan a website and respective topics.
In any way, it wouldn’t be smart not to take advantage of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “website strategic plan” and similar topics.
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