DigiWorks Web Blog

As you start to build content for your Tech Blog and submit articles to social bookmarking websites your primary goal will be generating traffic. There are many ways to generate traffic for a blog, but one method I feel is greatly overlooked is the power of Google Image Search. Unlike the standard tactics used to climb to the top of SERPs (Search Engine Results Pages), Google Image search is much easier to lands images in page one of results pages. In the following tutorial I will show you the tactics I use to maintain images in page one results for searches such as Blackberry Bold, iPad, HTC HD2, Samsung Intensity, HTC Bravo and more.

Step One: Naming Your Images

Whether the image you will be using in your blog post is your own or an image you found on another website or blog, always give proper credit by sourcing your images. Not only does this gain the respect of the website whose images you are using, but it shows your readers that you believe in full disclosure. The fastest way to lose credibility with your blog is by using images off other websites as your own, or even worse – placing watermarks across those images for your site. With that being said, the most important step in landing on page one of Google Image Search results beings with proper naming of images.

I can’t tell you how many websites I visit on a daily basis that use cryptic naming structures for their images (ex. jpn1234hte.jpg for an image of a new eReader). Whether you are using your own image or saving an image from another website – start by renaming the image to something very descriptive for instance sony_ebook_reader_model_3443.jpg. This descriptive naming structure will do wonders for Google Image search because the name of an image is its most distinguishing trait recognizable by a search engine.

Step Two: Re-use Your Images on Multiple Blog Posts

Once you’ve uploaded your properly named image to your WordPress blog I strongly encourage you to re-use this image on future posts. The more posts you have that contain the properly named image, the better chance you have of Google indexing your post and image. You can also increase this effect by linking to your previous posts (internal links) either within the body of your text or by using a related posts plugin such as YARPP which I recommend in my 10 WordPress Plugins for Your Tech Blog.

Step Three: Fill in the Alternate Text and Description for Your Images

When you upload a new image in your blog post you will see a box (see image above) which asks you to fill in Title / Alternate Text / Caption / Description. Always fill in all these fields for the images you upload. By filling in these fields you are giving search engines even more data to classify the images in your posts and ultimately higher probability that your image will be returned on that first page of Google Image Search results.

Landing on the first results page in Google Image search is just one of many step in helping to generate traffic for your Tech Blog. As you begin building a following and developing quality content, the backlinks will generate their volume of traffic, but Google Image Search is a great way to jump start the process. If you haven’t done so already I highly recommend setting up an account with Google Webmaster Tools to help monitor your results rankings. Please keep in mind that your Bounce Rate will be higher than expected since many people using Google Image Search do not click through to the full article. To help compensate for this I recommend that you include a watermark on all images that are your own – this includes screenshots.
I hope you’ve found the above tutorial helpful in your quest to build the next great Tech Blog. If you have any questions about this tutorial please feel free to leave a comment below – we are always looking for new ways to help the readers.

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As a matter of fact, each online marketer is digging the internet in the hope to find the best way for improving website search engine ranking. In this context, it is nice to know what factors that positively affect your search engine traffic.

What are the main important factors to consider in terms of search engine optimization (SEO)?

In the beginning, inserting your primary keyword in the title tag is not a nice to have, but it is a must. Adding to this, one should consider other factors like anchor text of inbound links, number of outbound links, age of sites link to you, and site’s internal link structure.

What would be the optimal starting point?

Taking the page rank in consideration, there is no doubt that getting back links from article directories wit a high page rank, e.g. EzineArticles.com, is essential. Adding to this, it has been proved that social bookmarking websites play a significant role in improving website search engine ranking.

In this article, I will focus on social bookmarking sites due to their high benefits. In addition, this traffic generation technique is free of charge that fits newbie who work on a limited budget.

What is the missing information that newbie usually do not know?

As a matter of fact, social sites are the ultimate place for you to tell others about your business. However, beginners have no idea that these sites assign a higher rank in the search results to websites that are bookmarked by different users.

In this context, it is your main duty to offer internet surfers high quality web articles. As a result, they will be more than happy to bookmark your site and tell others about it. Then, your website will be flooded with targeted visitors.

What should you be careful of?

In this manner, you should think twice before using any kind of search engine ranking software that automates bookmarking by creating virtual users.

Furthermore, to increase your reputation, do not go for any software package that works on getting back links for you via posting hundreds of comments daily. Doing this, you take the risk to get your account closed.

What is the #1 factor that determines your site’s position among social sites?

In this case, timing is the killer factor that decides everything. Specifically, an article that got around 30 votes within the first 30 minutes after its publication will ultimately get a higher rank than articles that got the same number of votes in two days.

Hence, you should motivate your readers to vote for you by offering them informative articles.

What is the killer mistake of almost all newbie?

If you are really interested in getting a high search engine ranking, then you must stay the hell away from opening multiple accounts to vote for yourself. Have you ever been informed that social sites are aware of this trick?

Indeed, they work against this by using intelligent SEO ranking software that can determine whether these votes are real or not.

What are the risks involved in this process?

Working this way to improve page rank will only spoil your reputation instead of raising your site’s position among the search results.

In one sentence, getting a top search engine ranking is nothing rather than following legal optimization techniques and offering your readers informative articles.

Nevertheless, you can seek your friends’ help in such situations rather than cheating pages ranking algorithms. Specifically, what you can do is to ask your friends to read your articles and vote for them in case they liked your content.

If you have many followers who like your content, it will benefit you a lot especially when it comes to the voting process.

This kind of marketing is called “mouth-to-mouth-marketing” and it is legal. This is actually the best way to promote your blogs through social bookmarking as your friends will also tell their friends, and so on.

What is the #1 benefit of this strategy in terms of improving website search engine ranking?

There is no doubt that social bookmarking is an efficient and cost effective tool in order to get increasing web traffic to your site. Furthermore, your visitors are a targeted traffic as people will click the link to your site because they are curious to know more.

What are the best social bookmarking sites?

Honestly, there is no unique answer to this question as some experts rank social sites based on the site’s page rank. However, other experts rank them based on the number of involved active members.

Any way, it is widely agreed that the top 5 sites are Facebook.com, Twitter.com, hubpages.com, Squidoo.com, and digg.com.

What is my last tip for you?

There are other methods to increase link popularity and improve page rank, e.g. bum marketing, posting comments on do-follow forums, etc. Hence, it is always nice to keep your knowledge up-to-date.

Adding to this, it has been seen that a sole marketing strategy does not lead to fruitful results like combing 2 or more strategies.

Besides, you should not overlook that winning high rankings starts with submitting your site to search engines. In this context, getting a free URL submission service should be on your to-do list.

And now, you should have got the main idea of this article that improving website search engine ranking goes hand-in-hand with social bookmarking.

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This article will give you a brief description about the advantages and disadvantages of search engine optimization in a much clear and lucid manner.

Advantages:

o The first and foremost advantage of SEO is that it helps you in increasing the traffic to your website via various search-engines by improving the visibility of your website to the public.

o The use of search engine optimization ensures that your website stays long and strong in the minds of the people. This method actually helps in building a website for the long term. Yes, the use of search engine optimization technique is unique and is unlike search-engine marketing where most websites fade away.

o The other big advantage with search-engine-optimization is that you need not spend any of your valuable money to improve the traffic to your website; after all organic SEO is the best way of obtaining a permanent and long standing website. So, I consider this as the biggest advantage with search engine optimization. You earn without spending. In short, SEO is more affordable than any other means of improving website traffic.

o With certain techniques like link building and meta tags in your website, search engine optimization helps in gaining money in an intense manner. Link building is actually a technique where you can obtain fast traffic to your website through cordial agreement with other fellow websites to popularize your website link and you return the favor by doing the same.

o As said before, search-engine-optimization is a forward-thinking technique that helps the internet to evolve and develop in a better way by providing permanent links with valuable information.

Disadvantages:

I have been giving numerous points on the advantages of search-engine-optimization, but there are very many disadvantages with the SEO technique. Some of them are listed below.

o Unlike Search Engine Marketing (SEM) technique, SEO is rather a dull technique which needs time for the website to get established. The owner of the website has to be patient until the URL of your website gets recognized and gains considerable popularity among the masses.

o The biggest disadvantage with the SEO technique is that only technical geeks can have the mastery over this. The concept of search engine optimization is to provide the relevant topics to the user who types in the particular word/phrase/sentence. So the owner of the website must be clever and capable enough to understand these things and move accordingly. He/she has to out think the public and create keywords that are used frequently by most users.

o If the website does not contain any valuable resource or contents, then the use of search engine optimization is a waste because traffic automatically decreases when people find the website irrelevant. So the owners have to take pains in order to maintain the website.

o The other big disadvantage with search-engine-optimization is that the owner has to submit his/her directories on time and in a correct manner. Any glitches in this will result in termination of the website.

o You cannot earn fast money with SEO unless you are an established website owner. This is not the case with SEM.

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Most people think that search engine optimization for websites doesn’t differ by the type of site.This is not the case.There is a huge difference between regular search engine optimization and e-commerce SEO. If you have an Ecommerce website, you need a SEO company that can help you to see the best results from that site.Here are a few things to look for:

Website Traffic

In Ecommerce SEO you want to make sure that your website is becoming to potential customers to keep them around and also make sure you rate high enough in the search engines for them to find you.After potential customers use a search engine to find a site like yours you want to make sure your site is built attractively enough to keep them around.This is why you need a company with a specialty in e-commerce SEO that knows just what customers want to see and how to get them to your site from the search engine results.

Message Delivery

You want Ecommerce SEO that completely delivers the message of your company.A company that works for you in this endeavor needs to understand both how customers are going to look at your website as well as how to explain your company clearly.There is a fine line between a customer who will stop and look at your website and one that will click out of your website and on to the next result in their search engine. This lineup is often defined by the small details of your website such as font and color.

Increase Stay Times

After conducting an Internet search, most people spend less than 10 seconds on the websites in those searches before deciding which ones they want to stay at.That is not a lot of time to make a great first impression.

Make It Work!

An e-commerce SEO specialist knows how to get the most impact out of your potential customers within that 10-second window.This will also make them want to take action on your site instead of click away.

Making The Sale

It’s fantastic to have a lot of website hits but you also want to see money.The difference between a person that just looks through your website to see what you have to offer and one who actually takes a step to buy something is very minute.You want to figure out how to make more of them make a purchase.More often than not it’s the little things you don’t even realize like where purchase buttons are on the website as well as your overall appearance and style of the site that will convert someone from just a browser into a customer.

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Search Engine Optimization is a method of internet marketing which improves or creates traffic for a particular website through proper placement in the search engines. Typically, the higher a website places in the search results the more traffic that will be generated to the site.

This method of Internet Marketing differs from PPC Marketing or ‘pay per click’ in that it is not necessary to pay for each individual referral or ‘click through’ they send to your site. While the ‘pay per click’ Internet Marketing method is effective at generating traffic, it can get very expensive with companies competing for top keywords in an auction style format. Search engine optimization when done properly can generate a huge amount of traffic to your website for at a much lower cost than other Internet Marketing solutions.

An SEO will gage what keywords your potential customers use and consequently target those particular search words. By properly optimizing your website you will achieve prominent rankings in the search engines and be ready to convert those potential customers into sales. Good Internet Marketing and Search Engine Optimization is not an expense but an asset your business can benefit from for years to come.

A description of some of the services an SEO may perform:

- Keyword Research

What keywords will your customers search for to find your products or services? Which keywords will drive the most relevant business to your website.

- Copy Writing

Quality copy writing with the right consistency of keywords is crucial to SEO success. Good, informative copy warrants searchers to link to your site increasing your link popularity and consequently your rankings.

- Web Redevelopment

So you already have a website, but is it receiving traffic? Even the best website is useless if potential customers cannot find it. A site submitted online but which ranks poorly will not see much business. SEO experts will redevelop your website and search listing so that they are search engine friendly thus increasing the prominence of your website and driving more customers to you.

- Creating Quality Incoming Links

Having high quality, relevant sites linking to your website is crucial to the success of your Internet marketing program. Beware of ‘link farms’ which offer to link your site to hundreds or even thousands of other websites. Having your site associated with a link farm could seriously harm your business search rankings or even get you banned from the engines. Through special partnerships search experts can link your site to quality, relevant websites. These quality links will increase the importance of your site in the search engines thus getting you closer to the top.

- Submitting to Search Engines

The initial setup is complete now how does the search engine know where to look for your website? An SEO search experts will hand submit your site to the largest, most important search engines. Once you site is indexed you will be on your way to the top.

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