Canonical Content – The High Rankings Blight, We Reveal Some Of The Main Causes And Ways To Resolve This Issue.
In the field of SEO Services, there are not many issues that have the potential to be as damaging to the search rankings of a site as canonical or duplicate content, In this article I will attempt to explain how canonical and duplicate content issues develop, and how best to repair each of the issues. The reasoning behind google punishing duplicate content so fervently is simple, Google place great value on high quality original content, search engines therefore have a huge interest in making sure that two pages with the same content do not rank highly, otherwise in theory, it would be possible for the first page for any particular keyword to be made of nothing but listings for the same page, and this would have a bad effect on the quality of results they were providing.
The simplest way in which duplicate content can arrise is through someone scraping your content for use on their own website, the same problem can also arrise if you or your designer copied the content shown on your website from another website online. Dont forget that search engines can also read pdf files and therefore even content taken from pdf files has the capacity to cause you problems. This is commonly the most detrimental kind of duplicate content with regards to a websites search rankings. To reveal if your content is used on any other domains across the web you can use specialist plagiarism detection tools like copyscape or plagium, you might also try pasting chunks of your text straight into google and have a look through the pages that are returned. If you locate any duplicate copies of content that you own on the internet you should begin by contact the webmaster of the offending website and request that they remove your content, if this does not have the desired effect, then you should think about filing a notice of infringement with google and other search engines for breech of DMCA. You might also consider rewording the content on your website to make it unique.
There are actually several methods at your disposal when it comes to detering would be theives from copying your content to begin with, arguably the best available at present is a web service know as Tynt. Tynt utilises a small snippet of javascript which comes into play when when you content is copied and inserts a link into the copied content which points back to your website. Attribution links really help google to determine the origin or content correctly. Another technique for putting off content scrapers is the addition of copyscape content protection banners to your website which warn likely villianous scrapers that you are on guard and actively protecting the copyright of your materials.
There are numerous other means by which canonical content can develop such as erroneous server redirect configuration. Make sure that your server is configured via htaccess (if apache) so that it redirects either from the non www. to the www. version of your domain or vice-versa, it must not allow the home page (or any other page) to be viewed on both versions of your domain. Another similar problem is caused by pages which present almost identical content on different urls, this issue is a problem which is normally found in ecommerce stores, the easiest way to correct the problem is to specify a preffered version of the page using the link canonical meta tag, further information on the use of this meta tag can be found by googling the phrase “canonical meta tag”. It may be that you have identified that your website has a canonical problem, but simply do not have the time or understanding to correct the issue yourself, If this is the case the your best option would be to approach a few professional SEO Services companies and get quotes for corrective measures from each of them.
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