Nofollow and the golden rule
SEO can be an intimidating process!
Learning new tricks and keeping up with ever changing trends can consume much of your time and or much of your budget.
One thing I have learned is that when it comes to SEO , the playing field is actually quite level. The small time designer can compete with the giant corporations! or…can they?!
The No Follow link was introduced around 2005 to help fight spam from “hijacking” search engine bots (so they say). Google, MSN & Yahoo united in support of the nofollow link attributes.
A major consequence of this, that most people need to understand is the fact that while millions of blogs and sites use social networking links to promote their content, through the use of nofollow, the favor is often not returned.
So basically we give some of these big sites their rank and status for almost nothing in return!
Consequence? One example,
Bookmark your new site “mynewsite.com” at “stumbleupon.com”. If you google ”mynewsite.com”, The “stumbleupon.com” page with no content but the link and title will be on top, while your site with the actual content that you searched for will be below. Imagine the effect this PageRank capitalization has when you search for things other than your own site?!
We need to realize that this page rank concentration process is taking the hard work of millions of bloggers and handing the benefits to these “user contribution built social giants”!
So how can we once again level the playing field you ask?
I believe in the golden rule! Do unto others as you would have them do unto you.
If you use wordpress, as millions of bloggers do. Download nofollow reciprocity plugins and give these social giants a reason to reconsider their nofollow strategy.
If you use social networking icon links on your website, be sure to download the no follow version.
social networking icons
I will be compiling a list of the most popular bookmarking sites that do, & do not use nofollow by default.
If you would like to help out and you know of sites I should list please comment or send me an email.
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