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How would you like to pay for traffic to your Internet business for as long as it survives? If that sounds like a bad marketing advertising strategy you should be integrating search engine optimization into it.

Everyone knows that Google gets the majority of traffic online today. When you look at a Google page the ads you see across the top and down the right hand column are paid ads.

Business owners are purchasing Google Adwords and placing ads for targeted keyword phrases. This is a fast wasy to make money quick to stay on page 1 of Google for any keyword phrase you want to target.

Google must do pretty well selling these ads because Forbes estimates the value of their company at $220 billion. Considering that Google is barely over 10 years old that is pretty darn impressive.

When you go down the middle of page you see organic results. These are websites that Google feels have earned the right to be ranked for that targeted keyword phrase.

Internet business owners get a lot of traffic from these keyword phrases. As a matter of fact if you rank highly on page 1 of Google for a large number of keyword phrases you can save thousands of dollars in advertising costs.

Therefore you need to know what your keyword phrases people are searching related to the niche of your business. Then you need to begin to optimize everything you do around as many of these keyword phrases as possible.

When you do a blog post you should be titling the post with the keyword phrase in it. You should be bolding the keyword phrase in the first and last paragraph of the post as well.

If you build a new web page that title should include the keyword phrase in it. You should also have that phrase in the text you are listing on the page. You can even go so far as to bold, underline, or italicize it for additional emphasis.

If you are working at getting backlinks you should be hyperlinking the keyword phrases back to your website. You should also be hyperlinking those keyword phrases back to some of the inner pages of your website.

Whether you are a local business owner trying to get your business online, or an Internet marketer who is struggling to get needed traffic, integrating SEO into your marketing plan is smart. It is also imperative if you want to compete well into the future without spending all of your hard earned dollars promoting your business.

Following a few of these tips will help your Internet business grow and you will find it’s not that difficult to do.

Jeff Schuman helps Internet business owners make money online with article marketing, blogging, and free JV With Jeff Training.

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In this article we want to go over local business advertising and using the search engines to get traffic to your company website. Marketing a small business online does not have to be hard to do if you use a few simple search engine optimization techniques.

1. First of all you need to know what keywords people are searching for your business online with. People are replacing the yellow pages with Internet searches to find specific things that they need.

For example, if you have an air conditioning company in Denver it is reasonable to expect that people will be searching keyword phrases such as “Denver air conditioning company”, “buy an air conditioner in Denver, Colorado”, “Denver air conditioning service”, and so on.

If you are doing any type of pay per click advertising chances are you already know what these words are. The difference now is instead of purchasing it you are going to try to rank on the search engines for free traffic.

2. You want to get backlinks to your website for these targeted keyword phrases. One quick way to do that is to use article marketing.

You write articles offering useful information about things your prospects would be interested in. Then in the resource box of the article you hyperlink your targeted keyword phrase back to your website.

This is known as search engine bait and will help you rank on the organic searches for those targeted phrases. Once you know what keyword phrases people are searching for relating to your business this is very easy to do.

3. Whenever you have something newsworthy send out a press release. Again target your primary keyword phrases in that press release.

The key is to not make this sound like a sales letter. That is why you want to submit a press release when you have something new in your company to announce.

4. Video marketing is an important part of doing local business advertising. With people now using videos as a way to get information you want to show up for your targeted keyword phrases using as many videos as you can.

You Tube is owned by Google so it’s important that you have videos on their website. Article Video Robot is a good way to create videos from articles and place online.

You can also create videos of your own and it doesn’t take a real expensive camera to do that. Again provide useful information that people would be searching for using the simple strategy of targeting keyword phrases.

In summary these are 4 ways you can combine search engine optimization with targeted keyword phrases to promote your business online. This is a long term approach to local business advertising. It really can pay off as you start to rank high on search engines for the words people are searching for relating to your small business.

If you enjoyed this article by Jeff Schuman on local business advertising please visit our website today. We help small business owners use the power of the internet to grow their business with local business marketing.

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