Big G Now Provides Hacked Web Site Warnings In SERPS
We all know that google has been warning us for a while concerning websites that include malware, but as from december 2010, Google have widened their umbrella of protection to also warn users about threats from web sites that have been hacked. Website hacking is typically carried out by spammers in an attempt to steal site visitors and exposure for their own means, hackers will compromise a web site and then insert hyperlinks or html redirects to ship traffic to their own site.
Sometimes ofcourse, the reason a website is hacked is way more unscrupulous. One of the favoured strategies employed by phishers for gaining card details is to hack a trusted web site, add a credit card checkout page, and use it to collect bank card details. If the hacker is involved in spreading malware, they might also use the site for this purpose. Many individuals make huge sums of money through distributing malware which influences the search results recieved by the infected computer, providing prefferential listings to web sites that the creator of the malware has been paid to promote.
Googles warning for hacked websites works by inserting the line “warning this web site may be compromised” underneath its organic search ranking. According to the help article on this new function in google webmaster central, the detection process is fully automated, and once identified as hacked, a repaired website can be submitted for review by its verified owner in webmaster tools, to expedite the removal of the websites search results warning.
From the perspective of a reputable SEO Services provider, hacking another web site to provide prefferential listings or site visitors for a client is unthinkable, nevertheless it does happen, increduously, some people actually hack other sites with the sole purpose of building links to increase their own rankings. The point of which is fairly vague to me, as the links are only going to be removed as soon as discovered anyway. For me the links that count are those that stand the test of time.
In the SEO business, it always pays to stay ahead of the changes google make to their results pages, however disparated they may seem from the field of SEO. You can guarantee that sooner or later the above hacked web site warning message is going to appear beneath the rankings of a paying clients web site, and unless you are up to speed then you are going to look pretty stupid when the telephone rings and the client is firing questions your way and asking what’s going on?
It remains to be seen just what impact the hacked site warning will have on the click through of affected sites, and therefore their traffic. I guess we’ll just have to wait and see if this new warning feature is itself open to manipulation. There is ofcourse a chance that the website owner of a second position website might seek to hack the site in first position in order to purposefully trigger the hacked web site warning and therefore acquire the site visitors that would in any other case go to this result.
For more information about Google’s newest changes, check out the High Impact SEO Services blog. Our full web site SEO audits will also spotlight any security vulnerabilities that your web site has, site audits are available as a stand alone package, or as a part of our holistic SEO Packages
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